Problem
Indulging in Velveeta cheese is associated with shame, and there are rumors that it contains plastic… but guilty pleasure hits differently.

Insight
You can’t reason with the unreasonable.

Solution
We wanted to fuel these unreasonable conspiracies by giving them a taste of their own medicine. The peace sign, one of the most iconic symbols in history. What if the V actually stands for Velveeta? What if the longest running influencer campaign of all time has been staring us in the face all along?